*Post in Partnership with Kuldea
As you’ll no doubt be aware, one of the many arms of my business include my £99 Room Interior Design Service. Today I wanted to talk about one of the tools I use on a professional basis but which I think could be a huge help if you’re looking to furnish a home and feeling a little overwhelmed with where to start.
Introducing Kuldea, a concept which is labelled ‘The Home For Furniture Discovery’ and a brand I predict to become a household name over the next 12 months, if not sooner.
Acting much in the same way Skyscanner does for flights, Kuldea provides the most simple and straightforward way for consumers to search, discover, compare and shop furniture across the entire market on one website.
With 66 retailers on board at the time of going to press (I suspect it might be more as the brand continues to grow rapidly), bringing together over 150,000 products, consumers are able to visit the website and dive straight into searching for specific pieces of furniture by room, or by browsing the actual products themselves.
For example, when I’m building a client shopping list and I’m in need of a green sofa, it’s an easy as heading to the search bar, typing in what I need, and I’m presented with options from the likes of Dunelm, My-Furniture, and Darlings of Chelsea to name a few.
Further to this, the site includes functionality where shoppers can favourite products, build out collections of products across multiple retailers, and set sales alerts on products so you’re immediately informed if something you’ve saved has a discount applied.
One of the biggest plus points for me, however, is the ability to share products and collections with others so you’re able to collaborate on purchasing decisions.
One of the biggest bugbears my clients will often mention is decorating with a partner in mind. Living with someone else and combining different tastes is a difficult task. Kuldea caught onto that niggle and offered a solution. Although some may wish the solution was, in fact, their partner having better taste in interiors. But I digress.
With product categories ranging from sofas, to beds, art, to armchairs and much more, it’s nice to see a range of both mainstream and independent brands, as well as a variety in price points – with the Kuldea portfolio including names such as Graham & Green, Cotswold Company and Harveys, Houseology, The French Bedroom Company, Cox & Cox, Maison du Monde and many more.
So, who are the faces behind Kuldea? Established in 2017 by Deirdre Mc Gettrick and Ray Wright, the duo bring with them a wealth of experience in the financial and tech sectors – a combination of skills which has created a platform noted for its intuitive usability and impressive functionality before anything else.
“The idea for Kuldea came from my experience in furnishing my apartment,” explains Deirdre. “I knew what I wanted through seeing furniture on Pinterest, Instagram, in magazines and whilst out in restaurants and cafes, but when it came to finding the items online it was just so difficult without spending hours on Google and clicking through retailer website after website, after website – it was a painful process.
“So, I thought to myself, why isn’t there one website that aggregates all furniture across the market so I can search and find what I want in the easiest way possible? A place where I can find what I want and discover new and niche furniture retailers that I would never have found otherwise.”
But once the shopper finds the perfect sofa, what next?
“Our collections function allows people to create shopping baskets and once we’ve helped a consumer discover the products they love, it’s a simple ‘click out’ to the retailers website to complete their purchase. From there the furniture retailer will do what they do best and support the customer with delivery, advice and financing of the products as required,” explains Deirdre.
Alongside the website sits a host of interior design inspiration, tips and advice, acting as a one-stop shop for people undertaking a decorating project. The team are reactive to customer questions and interior issues, responding with detailed articles – “ultimately, helping others achieve their goals is what pleases us most,” concludes Deirdre. And that’s exactly what should be at the heart of every successful company.