Hello! I’m Victoria and I’m the face behind multi-award winning interior design blog, Apartment Number 4.
I’m a coastal interior loving spirit junkie who spends her days dreaming about being on the beach by the water, shopping for home accessories and trying to justify it as work and wondering if I have shares in Anthropologie yet.
Apartment Number 4 was established back in the dark ages of blogging in 2009 and has grown into the brand it is today, with weekly blog posts, a monthly digital magazine and an online affordable interior design service for those who just need a little help in direction but don’t know where to start.
You see, my whole ethos is to inspire and help you to create a beautiful home regardless of budget. I take a holistic approach to life, so I know how important your environment is. Living in a rental, I understand that not every home is a forever home, but there is always scope to make somewhere perfect for now.
If I had to describe my interior style, it would be coastal feminine. My dream is to live by the sea at some point, and I adore Australian and Californian interior design. Where can you find me shopping? Homesense, H&M Home, JYSK, Ikea, Marks & Spencer, Desenio, La Basketry and Rose & Grey to name a few.
What about outside of Apartment Number 4? Well, I’m a peppermint tea drinker who rents a 2-bed flat in Yorkshire (Leeds to be exact), and I have two rescue cats – Shirley Bassey and Audrey Hepburn – who act as my interns…think Lauren Conrad and Whitney Port in The Hills, with just the same amount of sass but not the same work ethic if I’m honest.
Alongside Apartment Number 4, I am the proud editor of 4 Magazine; a digital e-zine designed specifically with that coastal feminine sense of style in mind. The beauty of 4 is that every single product featured is shoppable directly from the page, and as each issue grows, I’m incredibly excited to see what the future has in store and how I can showcase even more small independent businesses. Grab your free subscription by joining here.
I’m incredibly lucky to call this my full time career, and I hope you leave Apartment Number 4 feeling inspired and realising just how much you can do to a rental, or even your first home, on a budget while still creating something stylish, warm and welcoming to come home to every day.
Apartment Number 4 has been featured in publications such as The Sunday Times, Style Your Home, London Evening Standard, You Magazine, as well as online destinations such as Sheer Luxe, Good Housekeeping, Ideal Home and many more. I have also had the pleasure of working with key brands such as DFS, Vera Wang for Wedgwood, Tesco, Amara, Next, Anthropologie, Oliver Bonas, M&S, Sainsbury’s, George at Asda and more. If you would like to discuss working together on a piece of bespoke editorial content or being featured in 4 Magazine, please email the team at firstname.lastname@example.org. When I say team, I mean the cats and I.
Best Pinterest Award 2018 (Northern Blog Awards) | Shortlisted Best Written Blog 2018 (Amara Interior Awards) | Best Home Interiors Blog 2017 (Blogger’s Blog Awards) | Best Pinterest Award 2017 (Northern Blog Awards) | Next Big Thing 2017 (30 Plus Awards) | Best Fashion Interiors Blog 2015 (Amara Interior Awards) | Top 10 Lifestyle Blog 2014 (Cosmopolitan Magazine)