Hello, I’m Victoria!
I’m a Californian-inspired interior designer and writer, focused on helping you to create a beautiful home on a budget.
Multi-award winning blog, Apartment Number 4, has been my first love since 2009 and was born to show readers how to build a stylish, warm and inviting home, whether that’s your rental or forever family home.
After juggling the business alongside a decade-long career in publishing as a magazine editor, in March 2018 I decided to take the leap to run Apartment Number 4 full-time, launching my affordable online interior design service, as well as 4 Magazine, a free monthly e-zine full of gorgeous interior design inspiration. Have I looked back? Not for a minute.
This is an online destination designed to not only inspire your home, but to delve deeper into the life of a business owner. Going full-time was a
Best Pinterest Award 2018 (Northern Blog Awards) | Shortlisted Best Written Blog 2018 (Amara Interior Awards) | Best Home Interiors Blog 2017 (Blogger’s Blog Awards) | Best Pinterest Award 2017 (Northern Blog Awards) | Next Big Thing 2017 (30 Plus Awards) | Best Fashion Interiors Blog 2015 (Amara Interior Awards) | Top 10 Lifestyle Blog 2014 (Cosmopolitan Magazine)
What about outside of Apartment Number 4? Well, I’m a peppermint tea drinker who lives in Yorkshire (Leeds to be exact), and I have two rescue cats – Shirley Bassey and Audrey Hepburn – who act as my interns. Check out my Insta stories for intern highlights.
How would I describe my style? I’d say a mix of Californian-coastal, feminine and bohemian. The dream is to live in a Cali-inspired house by the sea at some point. I just need to find that without relocating to the West Coast. I draw my inspiration from travels (San Francisco you have my heart), Pinterest and Instagram. There’s something super relatable about seeing inside other people’s houses that haven’t been primped and preened for a photoshoot.
I love helping readers so if you have any design questions, or just want to chat about taking the next step in your career