5 Under The Radar Homeware Brands To Add To Your Little Black Book

Post in partnership with ufurnish.com

Rise & Fall available at Ufurnish.com
Image credit: Rise & Fall

Discovering new brands in furniture and home accessories is potentially one of my favourite parts of being an interiors blogger. From the Instagram explore page, to attending different tradeshows, there’s something exciting about finding new names to share with you.

Today I wanted to highlight five homeware brands that you might not have heard about until now, in collaboration with ufurnish.com – an online search and compare platform for the interiors industry, stocking brand including the five mentioned below, alongside 100+ other retailers including John Lewis, The French Bedroom Company, Tom Dixon, Abigail Ahern, Made.com and many more.

You may remember last year when I introduced a brand called Kuldea on the blog and spoke about how I use its boards tool (a scrapbook-like concept) when I am creating interior design projects for clients.

Kuldea has since rebranded to ufurnish.com, home to an even cleaner, more intuitive navigation than before, whilst still remaining as efficient and inspiring for the shopper.

The platform allows visitors to search furniture and homeware ranges from over one hundred retailers under one roof – that’s 500,000 products on one site.

However, instead of feeling overwhelming, the website is designed to filter and compare items down to your exact shopping needs.

While searching for the perfect item, the website cleverly suggests alternatives and similar products. The shopper can then save and compare items from across the site, and once that perfect piece has been sourced, UFurnish.com seamlessly connects to the retailer for the purchase to be carried out.  

And the beauty is, there are such a mixture of brands on the website, you’d be hard pressed not to find something that fits the bill. With that said, today I wanted to delve a little deeper into five of those brands, starting with…

Rise & Fall

Offering sustainably sourced luxury bedding, Rise & Fall’s mission is simple – to aid a better night’s sleep at the heart of the bed, the bedlinen. Made ethically from organic cotton and manufactured using 100% green energy, co-founders William Coulton and Jed Coleman certainly walk the walk as well as talk the talk. If you’re in the market for fancy printed bedlinen, you’ve come to the wrong place; Rise & Fall hone in on what they do well, sticking to two core lines;  ‘hotel crisp’ percale and ‘soft and snuggly’ sateen, both available in white only.

Curious Egg

Founded in 2015 by artist and teacher Lorraine Aaron, Curious Egg brings together artwork, wallpaper, candles, lighting and so much more from around the globe. There’s a real feeling of hidden treasure when it comes to this brand, allowing you to create a home that indicates years of travel and adventure – even if you haven’t stepped foot on a plane. The whole brand ethos is based on celebrating your individuality, and it’s clear from the product offer available through ufurnish, that is certainly possible.

Perch and Parrow available at ufurnish.com
Image credit: Perch & Parrow

Perch & Parrow

A small, independent business with a passion for interior design, Perch & Parrow is a name not to miss from your little black book of home design brands. Sourcing a curated collection of high-quality furniture, alongside accessories and a made-to-order upholstery range of beds, sofas and headboards, this is a brand who knows about creating a home that feels bespoke. A super strong category in the Perch & Parrow is its lighting offer, from modern chandeliers to statement walls sconces – again, available through ufurnish.com.


Premium homeware brand Olivia’s dubs itself as fashion for the home and it’s certainly clear to see that on-trend design is their forte. From indoor to outdoor furniture such as sun loungers, home accessories and textiles, there is a theme of luxe running throughout, with texture and print adding interest. Although the furniture has a more high-ticket price point, Olivia’s accessories offer is attainable without loosing that glam flair it’s renowned for.

Olivias available at ufurnish.com
Image credit: Olivia’s

Grace & Grey

Grace & Grey was a brand-new name to me, discovered through ufurnish.com earlier this month when I was browsing the site. The ethos behind the launch of this British brand is to help people put the joy back into their homes, which, let’s face it, is pretty much needed across the country right now. Initially starting as an online boutique, Grace & Grey has now expanded to its own bricks and mortar store is Poulton-le-Fylde. As well as the shop, the brand also offers a personal interior design service for those looking to add a little joy but no clue where to begin.

As you can see, each of these brands are incredibly different from one another and that’s the reason I love planning and shopping through UFurnish.com – not just for myself, but when I’m planning my interior design moodboards for clients. It really does save so much time and frustration when I’m shopping, making the process easy and smooth (who doesn’t want that when decorating!), as well as opening my eyes to brands I might not have known about until now.  

For regular interior design advice, sales alerts, retailer promotions and new brand launches be sure to sign up to the ufurnish.com newsletter on the website and click the buttons below to follow on social media for more home décor inspiration.

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Post in collaboration with ufurnish.com but thoughts and opinions all my own.

About Victoria

Hello! I'm Victoria, the founder of multi-award winning interior design blog, Apartment Number 4. I can't wait to share my tips and tricks on creating a beautiful place to live on a budget, regardless of whether you're living in your forever home or your home that's perfect for now.

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  1. 7.24.20
    Cassie said:

    Brilliant blog post! I’ve just followed UFurnish on Pinterest for more inspiration 🙂

  2. 8.1.20

    Great blog! So many brands I’d not come across before too! Thanks for sharing x