Can I just start this post off with a little law of attraction chat? Humour me until the fourth paragraph at least. Earlier this year I took a course called Money + Manifestation by interiors blogger Sarah Akwisombe and financial coach Jennifer MacFarlane, in which you had to write 100 things you wanted to achieve over the next twelve months.
I mentioned this list in my recent post on the lessons I’ve learnt since going freelance, and number seven out of 100 was to become a brand ambassador in 2018. I had it pinned to my vision board and I absolutely knew it was going to happen. I just had to let the universe do its thing.
I kid you not, a week after I started to visualise, I got an email from the team over at mail order catalogue and online destination, Studio, and now after months of preparation, I can finally say I’m a brand ambassador! It happened!
So, what exactly does being a brand ambassador for Studio entail?
Well, I’ll be working with the brand over the next six months to showcase my favourite homeware pieces from their website, with a different theme each month to hopefully inspire you to create something similar yourself. My ethos has always been about creating a beautiful home on a budget and I want to show you how possible that is each month.
The first port of call, however, was to head to the picturesque Stanley House Hotel & Spa in Mellor, Lancashire. Greeted by breakfast and packed schedule, we sat down to discover more about the iconic British brand. A family-run business which started life back in 1952, Studio was known primarily for greetings cards and wrapping paper – exactly what my mum remarked on when I told her my exciting news (I’m not even sorry for that blogger cliché).
The company has 1.6 million customers here in the UK, with a whopping 60,000 items available to buy online. Now THOSE are some figures to boast about. With six customer profiles, it’s clear to see the brand knows its demographics inside out.
One of the biggest strengths behind Studio’s growth is easily its price point. It’s all well and good seeing affordable pieces of clothing or homeware on a website, but more often than not, when it lands on your doorstep, the quality is often compromised. Not in this case.
We were shown a number of pieces throughout the induction day which, to be honest, I felt were underpriced for the quality. Their homeware especially is fantastic, and the fact that so many items can be personalised for very little extra allows you to purchase something a little more special. As one of the team remarked, when it comes to Studio, “you don’t know you need something until you see it.”
After lunch, we drove the headquarters in Accrington, where we discovered just how much planning, hard work and logistical organisation goes into the making of each seasonal catalogue.
With half a million shoots taking place each year across homeware, fashion, accessories, childrenswear etc, the planning it must take to create these images in-house is unreal. We managed to sneak behind the scenes on a photoshoot, as well as sampling a living room set design created and ready for us to photograph, with this season’s latest trends. You know I had my camera out ready before they had a chance to say set design.
I’m so excited about this opportunity and I can’t wait to bring you along for the ride with interviews, styled shoots and plenty of interior design inspiration. Have you shopped at Studio before?
*Post in partnership with Studio.co.uk. Items featured in top image were kindly gifted: Catherine Landsfield Canterbury Duvet Set £19.99 | Metal Leaf Trim Wall Mirror £48.99 | Zinc Alloy Pastel Pink Frame £11.99 | Mojito Bottle Candle £8.99