How to use Pinterest to grow your Instagram following

As you’ll no doubt know, I’m currently running an e-course called Pin to Win during the month of January in a bid to help bloggers drive traffic to their blogs.

One question that has popped up again and again, however, is how to use Pinterest to grow your Instagram? So today I wanted to share some simple tips to put into place so you can start to see your follower count increase.

First thing, claim Your Instagram

If you haven’t already, head to your Pinterest account and click on the three dots in the top right-hand corner, go to settings and click on Claim. There you’ll be able to add your Instagram account name and link both platforms together. That means, if anyone shares your content directly from Instagram, it will be linked to your profile – hence driving potential new followers back to your feed.

How do you Pin from Instagram though?

Easy. Once you’ve posted a picture, just click the three dots on the top right-hand side of your Instagram image, copy the link and go to the Pinterest app. What should automatically happen is, when you log onto Pinterest you should get a black link at the bottom of the screen saying: “Save the Link You Copied?” and once you press that you’ll be able to save it to Pinterest. If this, for some reason, doesn’t happen, head to the + on the top of the screen and manually save the link.

But where do I save it to exactly?

My advice is to create a specific board on Pinterest for your Instagram images. I have one named Apartment Number 4 Instagram, and it literally does what it says on the tin. You can, however, save it onto other suitable boards, such as Travel if it’s a beautiful holiday image, or Interiors if you’ve snapped a perfectly styled corner of your home. Just remember, you’ll have to repeat each step above if you want to save it to more than one board.

So, is that it?

Not quite. This is where the most important step comes into play. You need to change your Instagram caption to something that will come up in search terms on Pinterest. So once you’ve added your link and right before you’re about to choose what board the image is going to be save to, you’re able to adjust your caption. Instead of putting “I wish I was back here…” as your caption from your holiday snap in Croatia, change it to “Easily one of the best beaches in Croatia, found near the blue caves on the east side of the island #croatia #bluecaves #travelinspiration”. This way your image can be added to the algorithm and appear in searches for any of the key words above.

There you have it, four ways to drive traffic to your Instagram account from Pinterest. This is just one of the many ways you can utilise Pinterest for driving traffic, as you’ll discover from my Pin to Win e-course. Created as an e-book to be followed in your own time, it covers everything you need to know about driving traffic to your website. Click here to find out exactly what’s included.

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