WHY I FINALLY LOVE BEING A MICRO-BLOGGER

This year, without doubt, has been the year of the micro-blogger. The year brands finally started to realise the power of the small, but fiercely loyal, blog following.

In all honesty, when I started blogging in 2008, it was only because my university tutor told me I needed to and that because one day “blogs would dominate the internet.” I was all like “cool story bro” and begrudgingly signed up to Blogger.  But I soon fell in love and nearly a decade later, here I am writing this post.

However, over the last nine years I’ve wanted to give up so many times. Especially when I’ve seen blogger after blogger launch their site on Tuesday and by Friday evening they’d signed to L’Oreal and were being flown to the Maldives. I’ve spent hours wondering why not me? Why was I still struggling to get people to read my blog? Brands would either approach me and then never reply to my email, or they’d reply to say that they’re going with a more established blogger on this occasion – true story, and actually happened just last week. It’s like a virtual punch in the face.

But this year something clicked. It was like a light bulb had finally gone off in my head and I realised it’s OK to be a blogger with a 9-5. It’s OK to be a blogger with a small but amazing following. It’s OK to be my own version of success.  Success is whatever you determine success to be, not measured on what someone else is achieving in comparison.

My main goal is, and always has been, to inspire people to create a beautiful home without blowing all their wage. And when I started to read back through my comments on my blog and my social media posts, I finally realised I was already doing that.

I’d been putting so much pressure on myself to “succeed” in the blogosphere, all the while beating myself up for a lack of readers and for my incredibly slow growth on social media when everyone else was seemingly flying. I was so caught up in this whole girl boss mentality of trying to have it all, reaching for the stars and achieving goal after goal, that I completely forgot to appreciate all the amazing things that come with being a micro-blogger.

I have amazing, loyal, genuine people who read my blog posts, that take the time to leave comments and chat with me on social media. What I don’t have are trolls leaving nasty and negative comments daily. The only thick skin I have is on my thighs and I genuinely don’t think I could take the level of hate some poor bloggers receive.

If I want to take a break from blogging, no-one minds and I don’t think anyone even really notices. I’m just over here reading Marie Claire, lighting my Neom Organic candle and sipping on a little elderflower cocktail, deciding whether or not I can be bothered to blog today. If I was running this as a full-time business, I’d no doubt be feeling guilty for not Boomeranging said candle and cocktail duo.

I can just be me. There seems to be this immense pressure on the blogging industry to be picture perfect. So much so, certain bloggers feel the need to alter and photoshop their images in such a way it warps their actual reality and misleads their followers. But when there isn’t that pressure, you can be your authentic, rough Sunday morning self on Instagram stories and that’s OK.

I’m no longer ruled by numbers and let me tell you, it’s liberating. For years I’ve felt disappointed in myself and my distinct lack of growth in terms of numbers. But when I took the success scale out of the picture, aka reaching 10k followers on Instagram before you’re taken seriously by certain brands, I realised I actually have a really good engagement rate, I had people wanting to comment and strike up a conversation through my blog posts, people trust my voice enough to actually buy the products that I recommend and I’m lucky enough to earn a living doing exactly what I’m doing right now. Writing from the heart and staying true to myself.

If you’ve ever sat there and thought when is it going to be me, when am I going to get my big blogging break, then please stop. There’s nothing wrong with wanting to be the world’s biggest blogger, especially if you work incredibly hard on your content – strive all you can – but if you’ve ever written a post and even just one person has related to it, then you’re already a success if you ask me. Forget the numbers, forget the awards, forget the constant posts on “how to grow your Instagram following” and start celebrating everything that comes with being a micro-blogger. Be proud.

In case you missed it: 10 Ways To Refocus On Your Goals | Three Bird Renovation Tour | Q&A With Tabara N’Diaye

About the author

Victoria is the editor and founder of award-winning interior design blog Apartment Number 4. When she’s not scouring Pinterest for the latest in home decor inspiration, she’s out shopping trying to recreate the looks herself.

30 Comments

  1. This is all so true. I absolutely love your blog. Who said small isn’t beautiful, eh? 🙂 Mine is teeny tiny but I really enjoy doing it for the love of blogging and building good relationships rather than the constant pursuit of followers. Keep up the good work!

  2. This is blog post goals right there!! I love how much you speak the truth and remind all of us out there that any little win deserves to be celebrated as a massive one. I used to want so much from blogging and continue to strive at it but the greatest gift it’s brought me is meeting new people and being inspired by them on a regular basis. I never imagined I’d find a tribe but interiors bloggers are just that and they’re awesome. Thank you for being part of that xx

  3. Yes! Love this! It’s absolutely true. We do need to remind ourselves from time to time that it’s ok not to be the biggest and best blog out there, but rather that we’re this small but tight community. I’m a ways behind you, but that’s where I’m at, too. Thanks for this.

  4. I love this post. It’s so true that being a micro blogger comes with all the benefits of blogging without the added stress. You’re free to write as you please, as it’s your space, without worrying about conforming to brands. Blogging started as escapism yet sometimes there’s so much pressure to achieve and do more. Take it at your own pace and make it your own….that’s what I’m trying to do anyway!

    Ruth // http://www.ruth-writes.co.uk

  5. I couldn’t agree more! I’ve been blogging for about the same number of years and I think a lot of us ‘old skool’ bloggers have gone full circle like you and are back to doing it for the love of it. It’s a great place to be. I love my little corner of the internet x

  6. You’re right. Goals based on numbers don’t help. It’s all about the milestones of the journey. Demanding targets or comparison take the fun away.

  7. Oh what a brilliant post! I couldn’t agree more, I think it’s the age of the micro blogger now – the authentic, honest and relatable micro blogger. It’s so easy to fall into the comparison trap and get caught up in the wave of “how to become a huge blogger”.
    Peta x
    http://www.pe-ta.com

  8. I’ve recently found myself looking at other bloggers on the Internet and comparing myself it really not healthy I definitely needed to read this post thank you

  9. This is such a great post! I’ve been blogging for around five years but always as a hobby. Like you, my enthusiasm has waned at certain points but I’ve kept at it! I love writing and my photography has improved ten-fold, which is a major achievement for me even if only I know about it!

    It’s only in the past six months or so that I’ve thought about the possibility of blogging being an actual career some day but no way I am even CLOSE to that level yet and I’m not holding my breath that I ever will be!

    But that’s okay. I’m pretty happy at the moment with my small but loyal and engaged following. It would be great to have more people read my blog or see my instagram pics, absolutely, but it’s the engagement and community I appreciate more than the numbers.

    1. I can totally relate to that and I have just realised that my engagement rate is far more important than my total numbers. x

  10. I absolutely love this post Vic. We have all been there and felt exactly the same. It’s liberating to sit back and not put excess pressure on yourself at times and even more important to not compare yourself to others. Your blog is gorge and you should be so proud!

  11. Great post and exactly what I needed to hear! I find the pressure to be wired constantly in order to make blogging work exhausting. For me it was always supposed to be about the writing and once you start obsessing about the numbers you lose that focus and the blogs all start to sound the same. Thank you so much for sharing! Xx

  12. Such a great post and so true!

    I think when you compare yourself and get caught up in the numbers game it takes the fun out it it.

    As Elizabeth Gilbert said “Nothing kills creativity more than relying on it to make a living.”

    Keep doing a fantastic job 👌🏻

  13. I’m loving this! Completely relate to everything in this post. I love your blog and love all your content. I’ve been blogging for 5 years on and off and been faced with the same challenges as you. Well done for holding a full time job AND managing to create fantastic content. It’s bloody hard work… i’m trying blog alongside a 9-5 job, at the same time as a house renovation project, aswell as set up an interior design business and I know it’s not easy!

    Keep up the good work and we need to give ourselves a break!

    http://www.natalieholden-id.co.uk
    Little One’s Blog

    Natalie x

    1. It seems like you are doing a great job. I don’t know how you can manage all. You have a beautiful blog, by the way. xx

  14. Such a lovely post and so honest – thank you for sharing! I think we all get too caught up in what we perceive to be success and sometimes lose sight of the fact that it comes in many forms. One of them being getting enjoyment from things and if you can give enjoyment to others that is a massive and very fabulous bonus! X

  15. What a great post. I bet so many people can relate to this and it’s definitely made me think that I need to stop comparing myself to others. Sometimes, it’s easy to think you want more but then I’ve just realised that if you become a full-time blogger, your life has to constantly be full of exciting and interesting experiences for your audience to follow. I’m not sure I could deal with that pressure! I enjoy kicking back and watching Netflix while stuffing my face with cookies too much haha!

  16. This is me all the way!!! I feel like I have written this blog post. Thank you so much for this!!! I am going through the frustrated phase and it is so painful. The annoying part is that I’m allowing the financial frustration take over my true passion for blogging. How do you get over that? I’m always thinking that I might be doing something wrong.
    Just want to add that I absolutely love your blog and you are an inspiration to me. Much love xx

  17. I have a great idea. It seems like we all have the same philosophy and work ethics so we should create our own little community where we can all support each other and share our experiences (just like you did with this blog post). xx

  18. Ypu can’t hear or see me right now but I’m applauding you. 🙂
    Fantastic and truthful post. You’re so right on so many levels.
    And you deserve all the credit and recognition you’re receiving.. plus a lot more. Your recent short-listing is a credit to this and all the hard work you put in.
    I’ve very much come to similar conclusions recently and it’s quite liberating.

    Caroline.x
    http://www.carolineelgeywhite.com

  19. To be honest I’ve never understood why you don’t have a bigger following than you do but you’re right about us being loyal, your posts provide endless inspiration for me so I wouldn’t even think of looking elsewhere for recommendations!

  20. I loved this post Victoria! It’s so true, I’ve been blogging since 2011 and have never had my ‘breakthrough’ – we’ve just got to keep on doing us and enjoying it!

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