Earlier in September I was lucky enough to be invited along to the head quarters of iconic wallpaper brand Graham & Brown. I call G&B a wallpaper brand, but with so many developments over the last couple of years, it’s fair to say its now more of an interiors haven. Working with names such as Kelly Hoppen, Julien Macdonald, Brian Eno and of course, 2 Lovely Gays, this brand is currently reigning king in the market.
I was invited along to Blackburn one blustery morning with the lovely Remie of Remie’s Luxury Blog and Karen of Well I Guess This is Growing Up to view the new collections, learn about how the team work out which trends will run throughout the ranges and the various innovations G&B are working on every single day.
We started our tour of the HQ by taking a look at the design studios. There were so many amazing creations being produced, many by freehand, before being transferred to be worked on digitally. These artists were amazing – so much talent in one room. It was great to learn how each design goes from conception through the finished article and how many actual processes a design will go through before each team member agrees with the end result.
Moving around through the factory, we were able to see the team at work, creating screen prints, mixing paint colours, registering every single shade of paint colour used – the list goes on. There was so much inspiration to take in from the studio to the factory and showroom, I tried my best to capture it, without giving away too much about future designs G&B were working on.
The reason for our invite over was actually to coincide with International Wallpaper Week – a concept created by Graham & Brown to celebrate and build awareness about, you guessed it, wallpaper. This year’s event sees the launch of Superfresco Easy, which is a range of wallpaper which has non-woven technology meaning you can paste directly onto the wall, not the paper, cutting your decorating time in half.
I actually had a go at demonstrating this myself and being a complete wallpaper virgin, I was the perfect candidate. It was so easy. The great thing is, when you want to remove it, all you have to do is pull and it comes off in one swoop – no scraping needed – which is perfect for people who rent like myself.
Another reason for our visit was to discover some of the new elements to the full look collection G&B have to offer its customers now. The brand realises it’s no longer just about decorating with wallpaper, but being able to purchase complimentary cushions, prints that capture snippets of wallpaper designs and finishing touches such as lighting, textiles and paint colours. There were some beautiful pieces, especially the wall art and watercolour prints cushions.
So there you have it, a sneak peek into the world of wallpaper. Thank you to the team over at Graham & Brown for inviting me along and if you want to find out more about International Wallpaper Week then follow the link here and I’m sure I’ll be showing you some of my own wallpaper attempts in my flat pretty soon.