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What Are My Career Goals As A Full-Time Blogger?

I’ve been thinking about a lot about the future recently. Most specifically, my career path and where it’s leading. When you’re employed by a company, it’s much easier to have a definitive career path – you’re more likely to have performance reviews or at least the possibility of a promotion or new title if you move employers.

Since becoming self-employed, I’ve started to feel like I’m just floating along from one job to another, making enough money to live on, but with no real career goals inside. And that’s not me. I’ve been career focused for the best part of 15 years so going from that to working with no real goal in mind has thrown me a little.

This weekend I took some time out to map how I wanted to build Apartment Number 4, and what milestones or achievements I wanted to hit over the next couple of years.

Although I’m still very much finding my feet in terms of running my own business – I could write a whole post on what I’m struggling with – there’s no doubt in my mind that I’m now slowly turning Apartment Number 4 into a brand of its own. I have 4 Magazine, which is my free monthly interior design e-magazine (sign up here to read the July issue), and I also run my £99 Online Interior Design Services. But how else do I see this blog and brand developing over the next two to three years? Here’s how…

I want to build a team

One thing I’m super excited about for the future is the chance to work with one to two more people for the magazine. I would absolutely love to hire someone to help me on the sales side of things, because trust me – writing the magazine, designing the magazine AND selling the magazine is tough work for one person. It’s my absolute dream to also work with different writers as well, which is something I can see happening sooner rather than later. It brings a different vibe to the magazine, instead of one continuous voice throughout. I’ve mentioned this before, but I visualise my future office all the time – a white pitched ceiling converted barn all painted white, with a table in the centre, 4 Magazine proofs pinned to the wall with me and two people all sat around creating inspiring interiors – whether its for the magazine, my interior design clients or my blog. I will hit this goal by the end of 2019.

I want to write a book

I know, I know. I’ve mentioned this book so many times, it’s a wonder I haven’t managed to magic it up somehow! But the one thing I’m struggling with is, what subject do I focus on? Of course, it’s going to be interiors base, but do I create a book for decorating on a budget, or do I focus on decorating for a rental? Or even, decorating for your first home? Let me know below what you think! I already know how I want it to look, I’ve priced up printing, I’ve even ordered some samples of hardbacks to test the quality of the paper – I’ve even got a Pinterest board with the style of photography, fonts, and colours I want inside. I just need to write the damn thing now! By the end of 2018, I will have the first draft of the book finished and with a sub-editor.

I want to design an e-course

The trouble with freelance is, you can take leave whenever you want, but it won’t be paid leave. I’m taking a week’s holiday tomorrow which I’m super excited for but the trouble is, I won’t be making any money over the next seven days. Which is where passive income comes into play. Passive income, for those that might not have heard of it before, is where you basically create something which makes you money while you sleep. And an e-course does just that. You can create a fun, interesting e-course which helps someone in some way, they can take it at their leisure and hopefully finish it feeling inspired. But because you’ve already made the course, you’re only really on hand to answer any questions or issues people may have. I’ve taken so many e-courses over the last year and I absolutely love to learn at my own pace. I can’t share right now what my e-course idea is (I’ve got a really good one, I’m just scared to share incase someone nabs it!), but you guys will be the first to know about it when I’m ready to launch. By June 2019, I will have designed and launched an e-course.

I want to create a community

I’d say this is probably my most important one. I want Apartment Number 4 to be a community of people with a like-minded interest in creating a beautiful home regardless of budget. I want to create a space where we can share our latest homeware bargains, our latest decor DIY’s, etc. One person who does “community” very well is educator, photographer and podcast creator, Jenna Kutcher. She has such a warm personality and attracts a lot of the same people that her website, her Facebook groups, her Instagram, all feel like a supportive community of women who create their own paths. And I love being part of that. One day I’d love to grow my already amazing tribe and have that sort of community platform where we’re all chatting to one another, not just reading one website and listening to what one blogger has to say.

So there you have it, the four career goals I will be working towards over the next two years. It’s exciting to even just write these down and see them on paper. Having a goal to work towards ignites your motivation and if you’re struggling to get out of a work funk, I’d definitely recommend choosing one thing you’d like to achieve over a certain timescale and make small steps of how to get there, it’s a great way of getting some structure and productivity back into your day.

What are your career goals? I’d love to know, whether that’s your 9-5 or even where you see your blog developing. Leave me a comment below.

Have you got your free copy of 4 Magazine yet? Grab your July issue here!

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In case you missed it: How To Press Reset For The Week Ahead | What Are Core Goals & Why I’m Setting Them | 10 Lessons I’ve Learned From Becoming A Full-Time Blogger

About the author
Victoria Jackson is the editor of multi-award winning interior design blog Apartment Number 4. Designed to help you create a beautiful home on a budget, Victoria edits the inspirational and showcases the affordable.

2 Comments

  1. These all sound like great goals and totally achievable for you too I’m sure!

    I definitely need to spend some time planning out some goals for my own business to avoid just coasting through!

    Jess x

  2. I really look forward to watching you grow your business. I too aspire to make my blog a full time career one day and watching others do it is inspiring!

    As for the book – I’d absolutely go for something on how to decorate your rental on a budget! I live in a Grade 1 listed rented flat so I am so limited with being able to do any personalisation with the space, other than through accessories…and then there is the sloping ceilings…!!

    Keep it up! Excellent stuff x

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